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Aldi, Organics and Game Theory

It is seldom that I promote a particular product or company but more and more I find myself shopping at Aldi.  I want to write here that I am not sponsored by Aldi and receive nothing for saying what I am saying here. Aldi seems to have Game Theory down to an art and science. They are efficient, effective, productive and apparently self-aware; at least more than most billion dollar corporations. They were built on a clear vision and have stuck to it.

Aldi, of course, is the common brand of two German discount supermarket chains. Boasting over with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion they have become the darling of many natural food and nutrition advocates looking to bypass the prices and hype associated with Whole Foods and other big box health food knock-off chains. Based in Germany, the chain was founded by brothers Karl and Theo Albrecht in 1946 when they took over their mother’s store in Essen, which had been in operation since 1913. The business was split into two separate groups in 1960, that later became Aldi Nord, headquartered in Essen, and Aldi Süd, headquartered in Mülheim. In 1962, they introduced the name Aldi In Germany, Aldi Nord and Aldi Süd have been financially and legally separate since 1966, although both divisions’ names may appear (as if they were a single enterprise) with certain store brands or when negotiating with contractor companies. The formal business name is Aldi Einkauf GmbH & Compagnie, oHG. In addition one of the brother’s corporate groups now owns Trader Joe’s though Aldi and Trader Joe are kept completely separate.

Aldi’s German operations consist of Aldi Nord’s 35 individual regional companies with about 2,500 stores in western, northern, and Eastern Germany, and Aldi Süd’s 32 regional companies with 1,600 stores in western and southern Germany. Internationally, Aldi Nord operates in Denmark, France, the Benelux countries, Portugal, Spain and Poland, while Aldi Süd operates in Ireland, Great Britain, Hungary, Switzerland, Australia, China, Italy, Austria and Slovenia (Aldi Süd operates as Hofer within the latter two countries). Both Aldi Nord and Aldi Süd also operate in the United States with 1,600 stores as of 2017.

In the United States Aldi still has sugar in many of their crackers, and preservatives in some products. Still, it is clear as their product lines evolve that they are moving more and more into low-cost products free of artificial colors, flavors, and preservatives. Where else can you get fresh salmon for $3.75 a pound, very low carb crackers, or cheese for $3.95 a pound?

Now Aldi has announced that they are going to expand their offering to include many new organic products. I think this is great.

Below is an article describing this in greater detail.




Lewis Harrison – RealUGuru, is a master lifehacker, writer, mentor, success and wealth coach, content-rich, motivational speaker, and an entrepreneur specializing in problem solving and strategizing  based on game thinking, applied game theory and Game Thinking.

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