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Understanding Power and Influence in         Game Theory

In order to succeed and prosper in the world it is essential that we have an understanding of how power and influence work. This is especially so if you are a kind and generous person, for there are many who are not kind and generous and will attempt to prevent you from doing what needs to be done in serving others. Just look at what Doctors Without Borders has go through just to save innocent people in war zones.

I have been interested in this subject for a while now and have even written an Ebook on the subject:



Usually when we speak of influence we are actually referring to social influence which occurs when a person’s emotions, opinions, or behaviors are affected by others or affect others.

Social influence takes many forms and can be seen in conformitysocialization, peer pressure, leadership, obedience, leadershippersuasionsales, and marketing. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.

  1. Complianceis when people appear to agree with others but actually keep their dissenting opinions private.
  2. Identificationis when people are influenced by someone who is liked and respected, such as a famous celebrity.
  3. Internalizationis when people accept a belief or behavior and agree both publicly and privately.

This concept has been of great interest to me in recent months as people scurry around seeking to isolate the key influence centers in the Tump White House.

The researchers Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of others. These include our need to be right (informational social influence) and our need to be liked (normative social influence). Informational influence (or social proof) is an influence to accept information from another as evidence about reality. Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement. Normative influence is an influence to conform to the positive expectations of others. In terms of Kelman’s typology, normative influence leads to public compliance, whereas informational influence leads to private acceptance.

Once you get past the FakeNews, and the President’s diversions and “Bullshit” it is easy to follow who influences him and how. The following article contains hard research on who tells trump what to do. It’s not the Russians but once you read this, you may wish it was.




Lewis Harrison – RealUGuru, is a writer, mentor, success and wealth coach, content-rich, motivational speaker, and an entrepreneur specializing in problem solving and strategizing  based on game thinking, applied game theory and Game Thinking.

He is the author of over twenty-two books published in five languages.

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If you are interested in business success in the 21st Century in the arts or in any other endeavor you need to read Lewis’ recently published business books.

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